The Italian headquarters
A well received structure were tourism is well-being.

PhotonLife headquarters are in a building inaugurated in 2000 offering suitable space for expansion of the various divisions and to favour dialogue with professional operators. The avant-garde architectural design was aimed at a harmonious balance between persons and workspace, between professional activities and technological resources and between the building and the natural environment.

The headquarters are in fact situated in an area where the ecosystem is still in harmony with human progress and where it is carefully protected considering its marked vocation for tourism and well-being. Being close to Lake Garda is immediately and positively felt.

These headquarters were in fact conceived and created with modern principles of living space and functionality, ideal both for those working inside and for guests participating in training sessions and courses. PhotonLife in fact organises scientific, cultural, artistic, and professional meetings here, focussed on beauty and light cure potential

The PhotonLife American headquarters are solidly interfaced with the North American scientific community, an authentic foundry of initiatives in the optometry sector and laser light applications. Headquarters are at Clearwater in the state of Florida, one of the most important areas for innovative technology research and development, due to the presence of agencies such as NASA. Via its USA headquarters, PhotonLife constantly monitors the scientific panorama and broadens technical-commercial relations non-stop. In the PhotonLife research centre innovative battery powered laser devices have been created that are extraordinarily versatile to use. These devices have been presented in the American “exhibition group” at the most important international events and fairs.

The USA headquarters play a just as significant role in training and updating. This takes place through courses and sessions fundamental in exchanging experiences and in reinforcing knowledge about PhotonLife devices in the American and Canadian markets.

PhotonLife international network, besides the strategic branch in the US, is structured with branches in various countries in the world dedicated to the distribution, promotion and trading of the machines in various geographic areas.
These distribution units are particularly important for the development of the scientific research and operational trading activities and are the connection link to the most important international markets where PhotonLife is getting important results and is being known for its original proposal: light as a new “matter” for healthcare, beauty and wellness.
Very significant is the development on the Asian markets where PhotonLife machines are successful both in professional aesthetic field and in important medical environments.

Image and communication
High professionalism is also part of communication.

PhotonLife considers communication to be an integral part of the service. The approach is therefore based on uniting a “product oriented” vision with markedly “marketing oriented” values. These values are defined thanks to total professionalism in planning and the diffusion of messages aimed at operators in the sector and at the final public. Right from its initial presentation to the market, PhotonLife communication has constituted a turning point in professional beauty image by virtue of the originality of the offer: light as a new source of beauty and well-being. A determinant role in the rapid affirmation of the PhotoLife image is also played by constant and capillary Public Relations activity and the Press Office. In this sense, the editorials in the most important magazines have been especially important. The same has taken place for TV, with direct participation by PhotonLife scientific staff management in programs of leading national networks. This intense Public Relations activity brought the company to create its own press office that also takes care of all aspects connected to events and manifestations in Italy and abroad. All the local promotion and marketing activity is also most important to the advantage of single beauty centres.

For PhotonLife, talking with its customers is an authentic operating focus that uses synergy to involve all other activities and strategies. PhotonLife has therefore created a company project based on new management software specially studied for the beauty sector that considers the growth and evolution of every single customer. PhotonLife has also organised its own capillary assistance network throughout Italy and in the more than 40 countries it operates in via qualified partners. Enlargement of the network has been developed in step with the growing expansion of dialogue between the company and its customers to guarantee performance always suitable to expectations. Rapid intervention times and the “problem solving” approach adopted by PhotonLine technicians are values recognised by customers. All the intervention teams in the territory and the “hot lines” attend periodical refresher courses to constantly qualify the service.

PhotonLife human resources are the competitive plus which makes this company unique and gives it the chance to propose itself in a highly professional way in this specific field. The secret of the team is the high level of responsibility of each individual, motivated and praised to pursue clear and common objectives. Among all, the awareness of working for the quality of life.
Just as important is the awareness to operate correctly in company system which means planning development “under the sun”.
Photonlife staff is aware that you never stop learning and growing as a professional: that is why periodically internal training sessions are organized according to the most updated internal training systems. Besides, periodic tests are specifically studied in order to monitor the level of satisfaction of Photonlife personnel.